According to a Cox Business Study, 61% of the women turn towards entrepreneurship to be their own boss and almost 50% because they want to have a greater control on their future. The biggest challenge women face is to keep a balance between their household and their business.
I have seen many women turning towards establishing their own business because of the charm of ‘freedom’, they want the flexibility to follow their dreams, this way they feel more empowered and engaged in their work. Women who are planning to set up their own business should keep in mind that there is no magic formula, but they should have faith and believe in themselves.
On the next page, we are going to look at some strategies to succeed even if you step in to the unknown.